Sex In The Bible Essays (1554 words) - Religion,

Sex In The Bible For my book report I chose the topic of sex in the Bible. I thought that it would be a very interesting topic because in many churches discussion of sex and sexuality is taboo. I thought that by reading this book I could become more informed of what the Bible truly says on the subject. I also chose this topic because I felt that it would be easier reading a book about the bible on a topic I was interested in. Most subjects pertaining to the Bible are not interesting to the average teenager, and I felt this book would be fun to read. The name of the book was Sex in the Bible by Michael R. Cosby. Cosby discusses five parts of the bible in which sexual relations are discussed. First he discuses the laws that apply to sex in the Hebrew culture according to the book of Dueteronomy. Secondly he discuses the wisdom advice of the book of proverbs. Cosby then discuses the actual act of sex in the book of songs. Next he writes about the topic of sex and sexuality in the synoptic gospels. Finally he discusses sex in the books of Corinthians and Paul's letters to the Romans. Cosby's goal is to interpret the true beliefs of the early Jews and Christians. The book of Deuteronomy is a book of laws directed for the Hebrew. They are laws given to them by their god Yahweh. The book of Deuteronomy has several rules and laws pertaining to sex. The book was written within a society that was very male oriented. Thus the book makes the assumption that the wife is property of the husband. This did not give the husband the right to treat his wife as a slave, however only he had the option of divorce, and he only had the option of verifying his wife's virginity. The basic two principles behind the laws of sex in Dueteronomy are that: sex was to be only had in the confides of marriage, and that the women must be a virgin going into the marriage. Pertaining to the act of premarital sex, either by free will or by force, the punishment is death by stoning. If it turns out that the women was raped, then that man which committed the crime will be forced to marry the women, and is forbidden to divorce her ever. As far as a women not being pure when she is married, Dueteronomy says that the husband has the right to bring this claim to his new wife's father. If the accusation is true than the women will be stoned to death in front of her father's house. Having an impure daughter was an ultimate disgrace to a father, in that it was his resposibility to prevent that. If the claims turned out to be false then the husband was beat in public and charged one hundred coins to be given to the bride's father. There are also several other topics involving sex that are mentioned Deuteronomy. The act of polygamy is considered an acceptable practice, and in many cases expected. Under Hebrew law if a man died his brother was obligated to take his brother's widowed wife's hand in marriage. If the brother were already married then it would be expected of him to now have two wives. There are two other laws mentioned in Deuteronomy that are seen as sins to Yahweh, but are not punishable by death. Those two acts would be prostitution, and transvestitism (or the act of men dressing like women and vice versa). These acts, although not punishable by death, were seen as sins by God, and anyone who partook in the act of prostitution or transvestitism would be accursed. Moving on, Cosby goes to the book of Proverbs. Proverbs, unlike Dueteronomy, does not dive laws about sex, but rather advice about it. Proverbs is not based on a covenant motif but rather on accumulated wisdom that has resulted from many years of observation. It is similar to Deuteronomy in that it addresses a great number of different aspects of life, but the way it is presented is much different. There is no emphasis on the Hebrew people's covenant with God. In fact proverbs is not specifically written for the Hebrew people, but rather as advice for the people of all nations. The main emphasis in Proverbs is to explain why it is better to stay away from women of poor morals. Proverbs says that there

Six Amendment essays

Six Amendment essays From the Federal Crimes Act of 1790 to Miranda v. Arizona 364 U.S. 436 (1966) the Sixth Amendment right to counsel had developed tremendously. This essay will explore the development of the Sixth Amendment, including what the Sixth Amendment is and when it applies to a individual. The notion of effective counsel will also be defined by the Court. The Sixth Amendment was long interpreted as only meaning the right to counsel of ones choice and at ones own expense. It has since come to mean the right to appointed counsel for those who cannot afford one. The shift came in Powell v. Alabama, 287 U.S. 45 (1932), or the famous Scottsboro Case. The convictions in that case (of several black youths accused of raping two white women) were overturned on ground that the defendants did not receive a fair trial because their right to effective counsel were denied. In Betts v. Brady, 316 U.S. 455 (1942), the Supreme Court ruled that only in special circumstances, should counsel be appointed. However, in Gideon v. Wainwright, 372 U.S. 335 (1963), the Court overturned Betts and extended the right to counsel to the accused in all states in all criminal cases. In Argersinger v. Hamlin, 407 U.S. 25 (1972) the Court applied the right to counsel to all offenses involving the possibility of imprisonment. The Sixth Amendment right to counsel has came along way. The Sixth Amendment guarantees an accused the assistance of counsel, the rights to be informed of charges and to confront accusers, as well as a right to a speedy and public trial by an impartial jury in all criminal cases. The right to counsel applies whenever a person feels they need it. The right to counsel includes a right to effective counsel. In United States v. Cronic, 466 U.S. 640 (1984) Justice Stevens explains that a competent counsel is essential to the accusatory system. The Court remains reluctant to find attorneys that are incompetent. ...

10 Words Often Misspelled in Business Correspondence

10 Words Often Misspelled in Business Correspondence 10 Words Often Misspelled in Business Correspondence 10 Words Often Misspelled in Business Correspondence By Maeve Maddox Most word processing programs have a built-in spell checker, but business correspondence still goes out with misspelled words that a checker would have caught. I’m not talking about words like bare and bear, which are both English words acceptable to an automatic spelling program, but words like definite and separate, which have no homophones, and typos like standarad for standard (one of my own recent embarrassments). Writers need to keep two things in mind about spell checkers: 1. They cannot catch any misspellings if a writer doesn’t let the application run. 2. They cannot be entirely trusted to catch every spelling error. For whatever reasonoverconfidence or sloththe same misspellings continue to appear in business emails, advertising copy, resumes, and on blog sites. The writer’s best defense is to take a good look at the most frequent misspellings and zero in on every letter in the word. Mastering a few at a time is a better way to approach the task than scanning long lists. Here are ten of the most frequent misspellings, their correct forms, and tips that may help you remember the differences. 1. Misspelled: seperate Correct: separate Tip: There’s a rat in sep-a-rate. 2. Misspelled: definate Correct: definite Tip: Take a close look at the final syllable: nite. 3. Misspelled: calender Correct: calendar Tip: You probably pronounce the last syllable as [er], so you have to think [ar] as you write it: cal-en-dar. 4. Misspelled: mispell Correct: misspell Tip: You know how to spell spell; add the prefix mis- to it: mis-spell. 5. Misspelled: privlege Correct: privilege Tip: You may pronounce this three-syllable word with only two syllables. Notice the second i: priv-i-lege. Another common misspelling is privilige. Note the e in the final syllable: priv-i-lege. 6. Misspelled: arguement Correct: argument Tip: The verb argue ends in e, but you must drop the e for ar-gu-ment. 7. Misspelled: concensus Correct: consensus Tip: The sensus in consensus has nothing to do with the word census. Our word census comes from Latin censare, â€Å"to rate, assess.† Consensus comes from Latin consensus, â€Å"agreement, accord, sympathy, common feeling.† Think SSS: Con-Sen-SuS. 8. Misspelled: pronounciation Correct: pronunciation Tip: There’s no â€Å"ounce† in pronunciation, but there is a â€Å"nun.† The verb is pronounce; the noun is pro-nun-ci-a-tion. 9. Misspelled: accomodate Correct: accommodate Tip: Two sets of double letters, cc and mm: accommodate 10. Misspelled: dependant Correct: dependent Tip: People who misspell this one may be thinking of defendant, which does end in –ant (although the –ant in defendant is also pronounced [ent].) Note the final syllable in dependent: de-pen-dENT. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Business Writing category, check our popular posts, or choose a related post below:Has vs. HadFor Sale vs. On Sale10 Functions of the Comma

Investigative Report Writing. Randy Odleman Murder Investigation Term Paper

Investigative Report Writing. Randy Odleman Murder Investigation - Term Paper Example The victim was laying face down already dead by the time we located the body. However, we did not locate the murder weapon. The deceased had a criminal record from 2 years ago – for the Possession of a Controlled Substance with Intent to Manufacture, Sell, or Deliver – and another charge of Assault on a Female victim one year ago. III. Witness Statements: The only witness we found was one, Bob Smith of Maiden Lane, Raleigh who also tipped us about the commission of the crime. In his recorded statement, he explained that he lived across the street – directly, from the rooming house where the crime had occurred. He further stated that he had been home alone, reading a book when he heard several shots thus notifying the Raleigh Police Department. He stated that the rooming house had many visitors, late in the night, who drive up and enter the premises for a short period of time then leave. Further, he stated that he had called our station in the past be - because he had suspected that someone in the rooming house may have been dealing in drugs. He also stated that he was not aware of any other person, who might have witnessed the crime, but suggested that the inhabitants of the rooming house might have witnessed the same. In addition he stated that he was aware that the deceased had assaulted a certain woman leading to his arrest , prosecution, conviction and sentencing. IV. Suspect Statement: We were able to identify four suspects in relation to this murder case, and here are the Questionnaires as filled by each of them: Murder Investigation Suspect Statement Name: Ronald Wilkens   Ã‚  Position: student at NCSU   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Date: 18th February, 2012 Worksite: N/A   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Murder Date: 17th February, 2012   Ã‚  Time: about 11: 54 PM Thank you for helping us in examining this incident so that we can help prevent anyone from getting murdered in the future. Accuracy is very important in helping us get to the root cause of this murder. The information you give will be used against you in a court of law, should face prosecution. Please describe what you saw and heard in a chronological order. What were you doing just before the incident? I was just out riding to unwind after a long month of sitting for exams. Wha t were you doing when the incident occurred? I had just entered into Maiden Lane, Raleigh when I heard gunshots and a lot of commotion. What did you do after the incident occurred? I panicked and decided to take off, when you bumped into me and started interrogating me. Please answer the following questions: Was it your first time to be in the vicinity of the crime scene? Not really, I once visited a relative who used to reside here, who has, since relocated to Miami. Did you know the deceased? What sort of relationship did you share? I did not know the deceased and thus no relationship existed between us Did you have any personal differences with the deceased? No, I had never – even seen him. When was the last time you saw the deceased? I never did Have you ever been to the deceased’s place of residence? No, never. Did you ever engage in any business ventures with the deceased? No, not at all. I certify that this statement is true and accurate to the best of my recoll ection. RW   Ã‚  Ã‚  Ã‚  18th February, 2012 Signature Date Murder Investigat

Is the UK economy out of recession Essay Example | Topics and Well Written Essays - 2000 words - 3

Is the UK economy out of recession - Essay Example The wealth of the households residing in UK had increased drastically mainly because of the housing bubble and an increase in stock market. Aggregate demand nurtured the level of employment with its major portion stemming from the public sector. However, the recent financial turmoil undermined the economy and it was forced to sink into a serious recession. The percentage increase in GDP of UK had been stable over the past decade. According to the data it has been observed that a recessionary phase has been experienced almost after 18 years; last time it was observed in 90’s which is evident from Figure 1. As we know that, recessions are marked by a percentage decrease in GDP generally over two to three quarters thus we can draw a valid inference from the figure that UK plunged into the recession in year 2008. The crisis traces its root in the financial sector which is the flagship of the UK’s economy. Since the financial sector is closely interlinked to all the other sectors, it exerted a detrimental effect on the other parts of the economy. As we know that financial sector mainly assist individuals and businesses in borrowing and lending of funds therefore this crisis had its impact on the ability of households and businesses to finance their needs. Public finances were hit hard by this upheaval which limited the ability of UK’s government to use fiscal policy to monitor the situation. The current economic scenario is pointing an auspicious beginning for UK as the financial turbulence which swept across the world has subsided to a quite large extent. After six consecutive quarters of recession from April 2008 to September 2009, UK has finally unfettered from the recession since it has experienced a 0.1% growth in its GDP in the last quarter of the year (Figure 2) (Cook & Hayman, 2010). Technically, it is clear that UK has recovered from a recession. However, this financial turmoil has left a great deal of damage in its wake. Banks have become

William Blake course work Essay Example for Free

William Blake course work Essay William Blake was a man who only thought of bettering our society through his actions and poetry. He started working life as engravers apprentice, he grew up in a time know as the Age of Reason, and produced most of his work during this time as, he was a pioneer of this time. His work was called radical as well as his thinking this is because his revolutionary ideas were against all that the society of the time knew. Blakes thinking reduced the church and its institutions to tools of repression, this was because of the churches over ruling power and control of the general people and the society willingness to obey through fear of being punished or sentenced to an eternity in hell. His attitude to try a liberate the human sprit and freedom of thought was powered by his experience of being tried for sedition, this made his thinking very powerful because the church/institution tried to oppresses and control his to which he replied by ridiculing the church through his inspiring poetry. Holy Thursday The subject of this poem is about Holy Thursday and the lies and the make-up face they put on. The type of social injustice that is shown in this poem is towards children and how they are treated badly and used for the churches gain. The themes in this poem are of repression and greed, these are shown by how the children are being used to up the churches reputation by helping the children, and also how the church have used there power take and use the children. The structure of the of the poem keeps the poem in short basic line of words, sort of like how a small child would think, this puts you in a childs shoes and make you feel more empathy for them. The four quatrains also have the same effect of a childs mind by of staying on one subject for a short time. The quatrains are quite regular and strict giving you and impression of the repression of the church making sure there is no thinking against them. The rhyming is simple and regular. This could give the impression of a controlled person always having to think the same way and keep to the same rhythm or something bad will happen. The poetic techniques used in the poem are clever and well used to create emotion in the reader bringing out different feelings and certain biases towards certain opinions. The juxtaposition in the poem is very emotive like the comparison of a rich and fruitful land being disapproved of because of the babes the are fed with a cold and usurious hand this comparison has put the priests in the worst possible light as if this land is so rich and fruitful then why cant they show some compassion, warmth if it doesnt effect them in the slightest. Another juxtaposed stanza is the sentence is that trembling cry a song? Can it be a song of joy? this sentence juxtaposes the songs that the children sing it that it could a song of over flowing joy or a song of great sadness this bring a feeling of pity into the reader for the children as a cry being called a song is something that only the most evil people would say. This then again puts the priest in a bad light as they are forcing children to sing a song of sadness but call it a song of joy. The repetition in the poem emphasises the sadness and despair in the poem like the repetition for the sun not shining and then something bad happening in stead like it raining. The alliteration enhances the effect of the children suffering going on non stop and never ending like the alliteration in bleak and bare theses pieces of alliteration effect the readers feelings towards the children by makes they more bias towards them. The imagery in this poem is good because its create two different images one for greatness and prosperity and one of sadness and poverty these to images are about the same thing these images are contrast and the better one questioned to see if it is a real while the other images is meant to show the truth and a poverty that is there. The imagery also gives us a visual insight to the childrens life by describing it as the field bleak and bare and their ways are filled with thorns this visual description makes us feel sad for the children. This could also be compared to Jesus crown of thorns and his hard life and how they are being put into the public eye for the wrong reasons. The musical is effective in the poem because of how it contrasts what is actually happening and what the priests want to happen like how the want the children to appear happy to promote god to the people so the people come to church and the priests gain money when really the children get no after and are again just left to be abused. The language and syntax in this poem is simple but still very effective it what it meant to do. It is simple because it is not meant for one particular audience it meant for everyone so keeping it simple make this poem readable for everyone this creates an effect on all people as the rich and supposedly more intelligent dont get all think thats its just a plead to them and the poor and supposedly stupid do not feel left out and unwanted. So this brings the rich down to earth, and brings the poor to the same level the rich are on so they are a level playing field. The language is mostly simple with a few complex words this is again an effort to get everyone to understand the poem and be able appreciate it. The lack of complexity in the poem contributes to the meaning because it reflects the children and how they are simple but need to be cared for. The tone of poem is sad for the children and angry at the people who did this to them. The effect of having this tone make the reader for empathy for the children but it is then a warning and a telling off for the people who did it. The mood this sets is a mood of intensity because of it hate for the people who use the children. The authorial intent in this poem is to get across the point that the children are not happy just sad and abused, and the priests arent what they seem to be. The poem is effective in doing this because of its imagery and poetic techniques, the imagery and poetic techniques are effective because the imagery get across the essential parts of what the author wants to say then the techniques emphasise them. Garden of love The subject of this poem is the repression of freedom and the controlling power of the church and how it takes over. The social in justice show is the repression of the people and how they freedom is taken. The injustice that religion brings upon the people is highlighted in this poem by how it takes over with no question against it when the church is meant to present freedom to the people. It also shows the repression of the people by tell us about how everything the people had it take and converted then the conversion is told to be good. The themes in this poem are repression, controlling dominance and injustice these are shown by how no matter what the church does it is never wrong and how the church is unjust by taking things that are to taken. The structure of this poem is a simple three, 4 lined stanza, these stanzas get worst and worst as you go along adding to the meaning of the poem by reflecting what the church does by how the church just does worst and worst things to abuse the people. The rhyming in this poem make the church seems repetitive and the same all the time because the rhyming is repetitive and simple. The poetic techniques that the poem uses are alliteration, repetition and juxtaposition. The alliteration in the poem enhances the effects of the words by having a build up effect. The repetition in the poem is mainly in the last stanza where and is repeat 4 times and again it has a build up effect on the churches injustice to the people. The imagery in the poem is very strong and emotive. Like the flowers being destroyed and juxtaposed against the graves this creates a feeling of anger of how the church come a destroy like and naturally freedom of everything a bring only death and order and even after death things are still order like how graves have a specific set up. The imagery of the chapel is very strict and regimented with its controlling power. Also with the chapel having thou shall not write over the door promote control as it is an order and does not promote freedom it just show that religion is about what you cant do not what you can. The line priests in black gowns walking their rounds this suggests that the priests are corrupt because they were black instead of a pure white like there meant to be. Also the walking there rounds makes them sound like there patrolling the people making sure that they do not fall out of line and do what the priests want. This then adds the controlling effect that the church has. The language and syntax in this are good because the short sentence make the reader feel the controlling presence of the church only allowing a certain amount of words from the author. The language in this poem is effective because the author uses simple word and put them together to make complex meanings like black gowns this suggests evil and corruption, black is also a dominate colour making the church seem even more controlling. The tone of the poem is of anguish the anguish the author has for his special place of freedom and love being taken over and replaced by control and fake love. The mood that the mood creates is disgust for the church of how they could destroy something as pure as the garden of love, and then replace with fake purity shadowed by corruption. The authorial intent of the poem is that the author wants the reader to understand that the church does not enlighten and love but shadow the people with a cold, corrupt binding grip. It is effective in this because of its description of how the church destroys the garden and replaced with total order and darkness.

Analysis of Hannibal: Enemy of Rome by Leonard Cottrell Essay -- Hanni

Analysis of Hannibal: Enemy of Rome by Leonard Cottrell   Ã‚  Ã‚  Ã‚  Ã‚  The author of Hannibal: Enemy of Rome, Mr. Leonard Cottrell, inspired by the book, The Histories of Polybius, translated by W. R. Paton. Mr. Cottrell, endeavored to recreate the journeys of Hannibal by traveling by car nearly the same route in 1959. Mr. Cottrell traveled by car the journey of Hannibal through northern Spain, the modern day Swiss Alps, and down into the Italian peninsula while constantly referring to Polybuis' writings. Mr. Cottrell describes Hannibal's motives, his journey, his battles to conquer the Roman Republic, his defeat, and his eventual withdrawal.   Ã‚  Ã‚  Ã‚  Ã‚  Mr. Cottrell describes Hannibal as an ambitious warrior from boyhood. He learned soldierly virtues and hatred for the Romans from his father at an early age. Hannibal was the son of Hamlicar, a distinguished leader and veteran of the first Punic War against Rome. Hannibal's motives derived from loyalty to his father, his lineage, and hate for the Roman Republic. Following the first Punic War, Sicily had been taken by Rome, Corsica and Sardina were lost, but Spain remained as a powerful Carthaginian settlement. By the efforts of his father, Hannibal was taken to an altar in Spain to witness the offerings; and laying his hands upon such, sweared an oath to prove himself to forever be an enemy of the Roman Empire.   Ã‚  Ã‚  Ã‚  Ã‚  Hannibal proved to be an excellent leader. He had the support of both his troops and of the government above him. This was ...

Adolescent Psychology midterm

Identity formation is a complex and multifaceted process for adolescents, particularly during middle school and early high school. Therefore, it is far more likely that students who appear disengaged to school faculty and administrators are actually navigating the multiple pathways to finding their own unique identities. It is simply unfair to assume that a student is not personally motivated when he or she is constructing an identity that reflects diverse social and/or cultural backgrounds.Manila's Squad Nanas writes about a student named Amanda in her article regarding detent identities in learning contexts. Amanda is a highly achieving student â€Å"who spent her time In class appearing ‘disengaged†. Although Amanda performed near the top of her class, her academic success did not seem to reflect her classroom behavior. However, Manta's identity was shaped by the people she interacted with, particularly her peers. Nanas states, â€Å"People act in accordance with the ir local settings, and†¦ E cannot assume the meaning of those behaviors or determine which ones are identity relevant, and in which ways, without a perspective on what they mean In the local 2010). Therefore, it is a detriment to students eke Amanda and the ones at the tutoring program to suggest that their own lack of motivation Is at the root of their apparent disengagement. Rather, It Is relative to the context they live in. In Nanas†s article, Amanda self-identified as smart, and her peers looked to her for academic help.However, researcher field notes described Manta's apparent disengagement, involving the passing of notes and answering her cell phone, which seemed â€Å"incongruous with [her] perception of herself and others' perceptions of her as an exceptionally competent 2010). However, Nanas later explains that the school Amanda attended â€Å"had nonstandard norms for detent attendance, engagement. And conduct†(Nasal, 2010) that made Manta's behaviors n ot an indication of disengagement or low performance.Nazi's article suggests that students' level of perceived engagement depends on the norms and standards of the school they attend. Another identity-related factor to take into account is that students are finding a safe group to identify with and are simultaneously negotiating â€Å"the persistent adolescent endeavor to define, overdriven, and redefine themselves and each other In often ruthless and Brown). Students must grapple with various social groups and the labels that accompany them, like â€Å"socks† and â€Å"brains†.Particularly in middle school, â€Å"younger students, like those in 7th grade, prefer' to be normal, while more mature brains felt more comfortable with being brainy†. Therefore, it seems logical that the students at this tutoring program appear disengaged because they are managing their own identities, and therefore not acting overly enthused about learning so as not to appear â€Å"t oo brainy'. Dwellings students as unmotivated Ignores their searches for a â€Å"safe group identity' to belong to, and acting too enthusiastic about schoolwork may hearten their place in a social group with which theft like to identify.It's also feasible that students appear disengaged not due to lack of motivation, but because a key aspect of identity formation is questioning authority as they find their unique and authentic selves. â€Å"When adolescents express unpopular opinions, revolutionary normative expectations, they are trying on possible selves and testing the boundaries of their environment as part of their psychosocial moratorium†¦ In fact, that is part of their developmental Job. To dismiss such experimentation†¦ Is to devalue the unique opening this developmental era represents†.In short, students are investigating potential selves, attempting to find a peer group to which they belong, and Jumping over the hurdles of adolescence. When tutors at this middle school in Longboat dismiss their students as disengaged due to decreased motivation, they are assuming a deficit view of students and not taking identity formation into account. In the 1999 article by Cooper et al regarding being brokers for students, they explain that the transition from elementary to middle school is a crucial time in which students begin to define their own goals and look up to adults, including teachers ND tutors.

Intel Branding Strategy Case

The University of IOWA Tipple School of Management IMBA Program – Intake 6 Prepared By Group 2: Kimmy Wong Diana Hung Mike Yeh Ken Wan Date: 18/07/2009 1. Was the Intel Inside campaign worth it ? What were its strengths and weaknesses? The unfavorable judgment against Intel â€Å"386† trademark in 1991 indicated that any competitor could market its product using the same marks, numerical sequencing, used by Intel. To differentiate from competitors and solve the problem of market confusion among the product offerings, Intel developed an alternative branding strategy by focusing on building the company’s brand image instead of product-based brand strategy. Under the new branding strategy, Intel was established as a brand, a reliable and premium brand, ably transferring the equity of â€Å"386† and â€Å"486† microprocessor to Intel, the company and to distinguish Intel products and to communicate the depth of Intel as a corporation with respect to its competitors as well. To boost the awareness of Intel’s brand name and strong differentiation, the company employed a series promotion campaigns to reinforce the main message of â€Å"Intel Side† aggressively after loss of trademark. Detail of their promotion campaigns are as under: [pic] Intel campaign has successfully introduced the microprocessor to the market and consumers can identify its microprocessor technology. Its success laid the groundwork for moving into next generation. Through repeat impressed promotional message be certain that consumer have Intel technology on the inside. As Intel is the leader and the best microprocessor supplier. In Intel Inside campaign, the company applied â€Å"push† strategy to seek support of the OEMs by encouraging them using Intel microprocessor in manufacturing their product and including the Intel Inside logo in their print ads. Under this strategy, Intel found much infusive reaction from OEMs, created a great awareness of â€Å"Intel Inside† logo and driven positive perception and favorable association towards Intel brand simultaneously. With the help of the program, Intel cut the utter confusion clones bring to the marketplace. In turn, strong brand image and premium status has been built successfully. Moreover, the campaign powerfully in reinforcing on two key associations: â€Å"safety† and â€Å"technology†- whenever and wherever consumers saw the Intel logo and also created a brand image for products that fall under the Intel Side umbrella. At the same time, a â€Å"pull† effect was generated on the consumer and presented a very persuasive argument for OEM to use its product. In turn, it built a remarkable brand value to Intel, the company and its stakeholders as well. This campaign had demolished the negative perception of Intel and well-reposition Intel as a premium brand with promising of â€Å"Safety† and â€Å"Technology†. The new established brand successfully differentiate its product from competitors and help Intel move the market forward into new generations of microprocessor and to leverage its advantage and equity to its new generation of technologies. Frankly, the campaign is worth it since Intel got more than 700 OEMs to signed for the program and induce the first and second tier big OEMs to join co-operation program as well via the â€Å"pull† effect successfully. Consumer research indicated that most viewers of the TV ad remembered the Intel name instead of the product. The Intel, on the other hand, proved much more successful in educating the consumer on the specific product attributes associated with the Intel processor and created a favorable association and positive perception for consumers that they look for Intel inside their PC when making selection. In turn, a synergy effect has been well created for its brand Intel, the company and their customers till today. With the help of the program, Intel’s brand image is indeed associated with power, reliable, affordability, compatibility, technology and experience globally till today. Again, it is an effective campaign which generated lot of awareness for Intel and made the company and its chip program newsworthy in the eyes of the general and business press, and it helps build some creditability and enhancement to the OEMs’ message in the ad as well. Intel is being recognized as the technology leader which has the strongest image on quality, compatibility attributes and became more familiar, popular and delivered a quality message in the world. OEMs benefited from the campaign that their products become a quality product because of Intel chip inside. The Intel brand is one of the top ten known-brands in the world. You can credit these to the Intel Inside program. However, not all the OEMs, especially the first and second tier, were agreed and appreciated with such cooperation program would be greatly affect the penetration of Intel in the market and affect their market share. Moreover, rebate program which offered 30% -50% of rebate to the OEMs customer, incurred heavy cost to execute, caused huge marketing expenses and lower the profit in turn if program fail. Since brand equity can be eroded over time but can be enhanced by marketing actions. We concern huge of expenses has to be spent in marketing on continuous and regular basis for reinforcement of the brand and repeat reminding the customers of the brand. If success, it will create synergies in the brand and return to the company. If fail, on the other hand, it will create a burden to the company. 2. Evaluate the Pentium family of processors. Did Intel make the right decision by extending the name through the Pentium 4 processor? Should the company consider changing the name of the next processor in the Pentium line? Intel planned to introduce the next generation processor, code name â€Å"P5† sometime after the fall of 1992. Given the success of the Intel Inside campaign, it signals any branding strategy developed for the next generation, e. g. P5, would link with the Intel Inside program. In the meanwhile, Intel had leant an experience from Cyrix’s case in March 1992 which had caused a negative influence on its branding strategy. This painful lesson significantly influence Intel management concern the name strategy and as a force driven to review the possibility of altering the chip’s name instead of using 586. Recognized naming process as a major strategic move, Carter took great care by appointed Karen to manage it prudently. Intel conducted extensive search and employee contest for having the right name which is trademarkable and linguistically correct for its 5th generation of microprocessor. Intel developed a series of presentations to keep customers informed of the naming process and product introduction as way of asking for help and understanding before launching but without disclosing the actual name. Intel announced, in October 1992, its fifth generation microprocessor was named â€Å"Pentium† and would begin shipping production version in early 1993. Intel did great job in the naming strategy since â€Å"the name suggest an ingredient and the â€Å"Pent† of Pentium from Greek meaning five, imply the new chip is fifth generation of the family. The â€Å"ium† was added to make the chip sound like a fundamental element. † Absolutely, the name closely linked to Intel in which completely new with some generational concept has been rooted and have a positive association can be worked on global basis. It fully supports Intel’s brand equity till today as well. In addition, Intel conducted a profitable investment in advertising by spending a huge promotion campaign to achieve name recognition as well as acquire high level of awareness and favorable association for the Pentium processor. Intel had rewarded from what it did. In the meantime, the marketing launched a full scale effort to ensure the Pentium name quickly adopted into everyday industry vernacular. Intel’s PR department also phoned all the leading individuals who wrote about the industry to let them know the new name. They sent the author letter correcting the error if they found anyone using â€Å"586† or â€Å"P5†. In return, it was over 90% of press mentions used Pentium instead of â€Å"586†. Moreover, the Pentium processor had been recognized by PC users as a valuable ingredient since then. Intel management understood â€Å"solid position cannot be built on empty promise†. Thus, the company delivery its promise through its strongest product attributes, as under, which highly appeal to the targeted customers and the public as well: i) More than twice as fast as the Intel486 processor; i) With over three million transitors and high MHz offer high speed; iii) Support graphical user interface; iv) Support PC, workstation manufacturers to server and workstation lines; v) Offer power and technology to allow PC manufacturer to head-on address the traditional mini and mainframe market; vi) Made it easier to build the Pentium processor into multi-processor machines vii) The chip would the key to multi-platform, client-server architecture In support of the â€Å"Pentium†, Intel skillfully introduced aggressive â€Å"Technology briefing† campaign to build its brand equity and reinforce its technology leader position, a consumer-styling advertising before available for sale, in the print ad with 4 pages to educate and create demand as well as position the Pentium at the elitist of the market and further reinforce the brand awareness and its powerful features associated with the brand as well. In fact, Intel had made the right decision by extending the name through the Pentium processor. Through this extending, Intel can leverage and transfer its advantages in the valuable brand, in terms of positive perception, favorable association and strong brand equity, to this generation of â€Å"Pentium†. Clearly, it is a main ladder laid for the success of the Pentium. By the way, it created an excellent opportunity for the company moving the Pentium to achieve another climax in the new age. With the experience of i386, Intel also concern the name â€Å"Pentium† and made it protectable legally and by a set of internal and external guidelines from Intel on usage of the name as well. Through skillful extending together with the support of extensive well planned promotion efforts, cautious branding strategy and the huge advertising investment, the premium brand image and position of Intel Pentium has been successfully created and conveyed the positive attributes and preference as well as the favorable association with quality, state-of-art technology, software compatibility and performance which is the OEMs customers wanted to be associated with as well. Obviously, consumer looked for the Intel symbol in making their personal computer selection as a pull effect that adds both intangible (brand equity) and tangible (sales) value to Intel. Furthermore, following the announcement of the Pentium, Intel stopped all the speculation that had surrounded the name since trademark ruling in 1991. Regardless of the numerous debates over Intel’s branding strategy, Intel really did a great job by extending the name and applying the â€Å"branding ingredient† strategy to its new generation of technology. In 1993, Intel had been rated as the third most valuable brand, behind Marlboro and Coco-Cola, with an estimated worth of $17. 8 billion. It signals Intel is being recognized as an undisputed technology leader in which the brand had strongest image on quality and compatibility attributes. Moreover, what they had paid on the promotion now yielding the return through its huge sales of the Pentium chip, which was rising to 640,000 in 1994 from 80,000 in 1993 and further more to 2 million in 1995 and had continuously increased in 1996. It brings a sound return to the company and its stakeholders as well. Given the efforts in building and gaining the brand equity for Pentium, we don’t think it is the right time for Intel to change the name of the next processor in the Pentium line again. Since the customers had just familiar with the name and a favorable perception and association have been well connected the Pentium. Further change will cause confusion to the public within a short period of time. On the other hand, the company might use the number following the name Pentium. For example, Intel may use Pentium I, Pentium II, Pentium III†¦ as a clear indication for the new generation of technology instead of change the name frequently. Beside, staying in Pentium may also take this excellent opportunity to make use of its brand awareness, favorable association and valued brand equity inherent in the name â€Å"Pentium† leverage and transfer to its next generation as well. However, we understand that the innovation and change are necessary and crucial especially in this fast changing high technology and highly competitive world. We have reserved the right to leave the room for that change may happen sometime after few generations so as to better cope with actual changing market arena since there is still room for continue to improve on its branding strategy given surviving in such ever changing world.. 3. Should Intel adopt its Intel Inside campaign for use with its non-PC processor products? What other marketing strategies might the company employ? The Intel Inside program was widely regarded as a success and Intel became a lightning rod for this electronics revolution and paving the way for the computer to become more commonplace in the home and in business. While the Intel Inside Program continues to evolve, it will remain true to its heritage of promoting: â€Å"technology leadership,† â€Å"quality† and â€Å"reliability. † These features will be as important to online users and high-end server buyers today. The brand with an estimated worth of $17. 8 billion and expect to increase in the years to come. Intel recognized that they are in the ever changing global environment and planned to broaden its focus on other non-PC processor products, e. g. fax modems, LAN administration software etc. This is Intel to broaden its product profolio into different categories from its traditional processors and it is a new challenge for the company as well. In fact, the â€Å"Intel Inside† campaign focused solely on the company's microprocessors, such as its popular Pentium line of chips. When Intel broadens its focus to other platforms–not just the microprocessor, the new campaign and new logo is need for better reflecting this change. This will help aligning the brand strategy with its platform strategy. As they evolve as a company, it makes sense to evolve the brand supporting with the new compaign. Thus, retiring the â€Å"Intel Inside† campaign by redesigning a unique marketing program to launch its extension, which may better reflecting its product attributes, might be a wise decision and a drive for the company to leap forward into a new technological age. In the meanwhile, the company can take the leverage advantages heritage from the success of the previous program transferring to these non-pc processor products through the branding extension. Since successful brand extension occurs when the parent brand is seen as having favorable association and there is the perception of fit between parent brand and extension product. Given the favorable, positive and unique associations of the Intel brand to the mind of consumers, we believe the Intel brand name may offer many potential benefits in this extension and it would continue to receive its success as previous as well. This is also an excellent opportunity for the company to identify new and completed different way to use the brand at full potential. However, the success of the new program is highly depending on the marketing efforts, a unique and innovative marketing program as well as with huge investment projected in long term view in the new campaign in order to differentiate from its competitor. Instead of only focusing in microprocessor computer industry, we highly recommend the company should broaden its product range into other potential industry, such as, communication, household appliance industry and entertainment communication etc. and to widen its products in the existing profolio for capturing the potential heritage in the brand for consumer’s choice. Given its leading position in the world, we believe Intel can negotiate with big communication corporations, household appliance companies like Samsung, Sharp, Philips, Panasonic for different profitable co-operation or membership programs. It will be interesting to see if Intel’s strength in the traditional chip sector can translate to the increasing imp ortant mobile field. Intel may partner with first tier of the communication companies, this collaboration could lead to more innovation from the two companies and building products that the two companies can get out ahead of the competition on the emerging segment of mobile and entertainment devices or others etc. The growing importance of the Internet and webpage, E co-operation strategy with the main search engines can be considered to promote its product and its new technology as support to its new campaign to raise its awareness of the new product line. 4. What do you think of Intel’s aggressive expansion away from its core microprocessor business? What recommendations would you make for the future? It is a global trend which creates a pull and push effect for Intel to broaden its focus to entire platforms not just the microprocessor in such highly competitive arena. To continue build up its brand equity, maintaining its leading position and fully utilization of its technological potential and advantages, it is a must for Intel to act in this way respond quickly and deliver a product portfolio that meets the needs of the changing market. It is a long term planning for bring Intel move to other potential business and in more globalize way and stabilize its leader position in this diversification path. In fact, instead of only focusing in microprocessor computer industry, the company now broadens its product range into other industry, such as, communication, household appliance industry and entertainment communication etc. Given its leading position in the world, we believe Intel can negotiate with big communication corporations, household appliance companies like Samsung, Sharp, Philips, Panasonic for different profitable co-operation or membership programs. It will be interesting to see if Intel’s strength in the traditional chip sector can translate to the increasing important broaden field. Intel should boarder its brand name and create sub-brand to allow widen product category development. It should emphasize information about the extension rather than reminder about the Intel Inside brand. To be a house of brand, collecting different high technology product brand name, even if one of the product was not doing well, this would not affect their successful brand image. Most of the improvements come from Asia, such as the increasing present of technology from China corporate present threat to Intel’s global business in certain extent. However, the company reducing its threat and increasing its opportunity by vertical or horizontal integration or acquisition of its competitors or channel members etc. For decades, Intel has developed products, technologies and initiatives for the advancement and betterment of its customers. It has invented groundbreaking creations that truly define the word ‘technology’, and the proof is the Intel logo. Intel’s broadening strategy is also an indication of the company’s mission to ‘drive the next leap ahead – in technology, education, social responsibility, manufacturing and more – to continuously challenge the status quo’. ———————– CONFIDENTIAL . . . . . .. . . . †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Intel ® Corporation Brand Management . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . .

Police and Career Choice Essay Example

Police and Career Choice Essay Example Police and Career Choice Essay Police and Career Choice Essay

Jury-rigged vs. Jerry-rigged

Jury-rigged vs. Jerry-rigged Jury-rigged vs. Jerry-rigged Jury-rigged vs. Jerry-rigged By Maeve Maddox A reader asks to know the difference between jury-rigged and jerry-rigged. Of the two, the older term is jury-rigged, a nautical term dating from the days of sail. Because they were often damaged in storms, sailing ships carried a spare mast called the jury-mast. Apart from scholarly speculation, the etymology of jury in this context is unknown. The jury-mast was like a spare tire, to be used only in an emergency and replaced by the real thing as soon as possible. The adjective jury-rigged came to be applied to anything intended to be of temporary use. Here are some examples of the term in current usage: Andrew Gill, had coolly waited for the weather to calm down after his vessel lost its mast and communications equipment in rough weather, and then jury-rigged a sail to get him to his destination.- SailWorld, 2012 Despite great hardship caused by limited power, loss of cabin heat, shortage of potable water, and the critical need to  jury-rig  the carbon dioxide removal system, the crew returned safely to  Earth  on April 17.- Princeton University site. A second expression that is earlier than jerry-rigged is jerry-built. As with the jury in jury-rigged, the origin of the jerry in jerry-built remains a mystery. First (1881) came the term jerry-builder: It is unfortunately too often the habit of builders- or rather jerry builders- to use the worst possible description of bricks. A jerry-builder was a contractor who put up shoddy houses for a quick sale. The first citation for the adjective jerry-built to describe shoddily built houses is dated 1869. Here are two recent examples of the use of jerry-built: In their need for access to varied sources of employment and cheap housing, immigrants were restricted to decaying or jerry-built housing.- The American Landscape, Stephen F. Mills, Routledge, 2013   Central to nearly all the semi-abstract paintings in â€Å"With a Tug and a Hold† are what appear to be architectural structures, or fragments of the built environment: a jerry-built wood shack here, a bit of metal scaffolding there.- The Washington Post, 2012. â€Å"Jerry-rigged† conflates â€Å"jury-rigged† with â€Å"jerry-built.† In American usage, jerry-rigged refers to something devised or repaired with materials at hand. Here are some examples: Our presentation was jerry-rigged because we hadn’t been able to get the software to work correctly in time.- The Accidental Millionaire, Gary Fong, BenBella Books, 2009. With the Afghan army also lagging in explosives experts, its members often resort to jerry-rigged tactics to locate and defuse IEDs, officials say.- The Washington Post, 2014 It was the very definition of jerry-rigged: She’d cut some slits in the back of a gel skin phone cover that would serve as credit card slots, taped a piece of cardboard on as a makeshift cover, and added a string to form a wristlet.- Huffington Post, 2014 Frustratingly, in this case, my attempt to use my iPad as a jerry-rigged solution has actually  created  problems I didn’t have before.  - MIT Technology Review, 2012. Although not in either the OED or Merriam-Webster, the verb to Macgyver is used with a similar meaning by some speakers: to Macgyver: to invent useful devices from ordinary materials. A device or mechanical solution created by Macgyvering is a Macgyverism. The words derive from the name of Angus MacGyver, a television character noted for his ability to resolve dangerous problems by non-violent means. Instead of a gun, this hero carries duct tape and a Swiss Army knife. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:50 Slang Terms for Money35 Genres and Other Varieties of Fiction30 Words for Small Amounts

Management Essay Example | Topics and Well Written Essays - 750 words - 3

Management - Essay Example For example, I need to be able to manage emotions well so that my moods will not hinder me from accomplishing the tasks at hand because I would still be able to think clearly and perform well if I have my emotions under control. In addition, I also need to realize that I need to motivate myself in pursuing long-term goals even when I face obstacles or failures. Most importantly, since a manager deals with a wide range of people and personalities all the time, I need to know how much I need to improve in terms of my social skills and empathy for others. This can guarantee that I am able to achieve the goals of the organization and maintain emotionally satisfied colleagues at the same time. In the emotional intelligence assessment, my friend gave me a lower score in terms of my emotion management skills. This means that I do not quite manage my emotions as well as I thought I do. This also indicates that I am a lot more transparent when it comes to showing my emotions. In my social ski lls, my friend gave me a higher score than what I gave myself. It suggests that while I do not have that much confidence in my social skills, I actually am able to do quite well in this aspect based on my friend’s assessment. ... My high score on the test for tolerance of ambiguity indicates that I pay more attention to information, interpret more cues, and cope more effectively with change, stress, and conflict. Furthermore, I am quite capable of making non-programmed decisions when the situation calls for it. Most likely, I am more comfortable with the analytic management style wherein I tend to wait for complete information before deciding to act on a situation. I am also not readily threatened by management situations that are ambiguous, incomplete, unstructured, and changing. When these situations arise, my high tolerance of ambiguity indicates that I will not have difficulty coping with them. My high tolerance of ambiguity also indicates that I am cognitively complex and thus can be a better transmitter of information and more adaptive and flexible than those who are less cognitively complex. In terms of my Locus of Control score, it was able to closely capture my self-perception in this area, that is, my low score reflected the fact that I exhibit internal locus of control and tend to attribute the success or failure of my endeavors on my own actions. Having an internal locus of control, I tend to engage in activities that will improve the current situation. Personally, I work hard to develop my knowledge, skills and abilities. In addition, I am very inquisitive, and try to figure out why things turned out the way they did. As a manager, I would most likely tend to have a participative management style such that I will be quite hands-on in managing the organization or department that I am in. My internal locus of control would put emphasis on striving for achievement, and I would most likely take note of information that I can use to create